Insurance and investment products: Distinctly different

first_imgA one-size-fits-all marketing approach won’t workby: Diane FranklinCredit unions considering the addition of insurance and/or investment products should keep in mind that these two categories are distinctly different from each other and thus require distinctly different marketing approaches.“Other than the fact that they both generate fee income, these products have no other links or parallels in the way they are distributed to members,” says Jeff Chesky, president/CEO of insurance services provider Insuritas, East Windsor, Conn. “One of the most important points that we counsel CEOs on is that they should never include insurance and investment products in the same discussion.”Differences start with the potential markets for each of the two categories. As Chesky explains, “Insurance products are purchased by every member of the credit union somewhere every year. With insurance, 100 percent of your membership is the addressable market because every member is going to buy insurance from somebody every year, whereas with investments, typically no more than 30 percent of a field of membership represents an addressable market.“For that reason, we believe strongly that the education, communication, distribution and marketing of insurance should never be at the same time that a credit union is talking about its investment program. They have virtually no similarities and no overlap.” continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

TOUCHLINE: Louis van Gaal’s philosophy unmasked?

first_imgAre Man United a worst team now than when Louis van Gaal joined?That’s a question that will draw pretty dissenting views from United Fans, But here are the hard facts .United spent £250 million and can’t qualify from a shocking Champions’ League group?Check the list of players who have left the club , “Rafael, Nemanja Vidic, Jonny Evans, Patrice Evra, Nani, Shinji Kagawa, Robin Van Persie, Javier Hernandez, Adnan Januzaj and Danny Welbeck just to mention a few..Aren’t they proving they are better than the current pack?But before you rip into the Van Gaal, remember that brought champions league football to the Club in the least and United are currently 3 points behind leaders Leicester.That was the cake for this week’s edition of Touchline. Click link to watch  the fast paced  Video podcast anchored by JOY Sports George Addo.  –Follow Joy Sports on Twitter: @Joy997FM. Our hashtag is #JoySportslast_img read more