COVID-19: Barca to sell Camp Nou naming rights

first_imgRelatedPosts COVID-19: NCAA to revoke erring airlines licence over non-compliance FRSC to Schools: We’ll arrest, prosecute drivers who flout COVID-19 rules Sanwo-Olu: We’re committed to fulfilling promises to Lagosians Barcelona have put the title rights for the Camp Nou stadium up for sale as they bid to raise funds for the battle against coronavirus. The Liga club’s executive board said Tuesday it will donate the entire fee raised by selling the title rights to the Camp Nou to fighting the global pandemic. The Camp Nou is the biggest stadium in Europe with more than 99,000 seats. It has never had a sponsor since opening in 1957. “We want to send a universal message: For the first time someone will have the opportunity to put their name on Camp Nou and the revenues will go to all of humanity, not just Barca,” club vice president Jordi Cardoner said. “The initiative arose in an emergency situation. We think that we have to have a very quick response, putting our crown jewel at the service (of the fight).” The club has been working on a number of initiatives in the fight against Covid-19, giving up facilities and helping import medical supplies through partners of the Barcelona Foundation. Some of Barca’s sportsmen and women have also been visiting the sick in local hospitals where possible. The title rights will be available on a one-year deal, with the Camp Nou set to be renamed for the entire 2020-21 season A club statement said: “In the next few weeks, the Barça Foundation, through the Club’s Commercial Area, will begin the process of finding a sponsor who wishes to acquire the title rights to Camp Nou for a season with the proceeds going to finance research projects and other projects involved in the battle against the effects of COVID-19, both at a local and international level. “Barca are ceding those rights for a name to be put to Camp Nou for the very first time as the title rights are a commercial option that has never been exploited before.”Tags: BarcelonaCamp NouCOVID-19FundraisingSponsorshiplast_img read more

Altenar powers first sportsbook platform for Lottoland

first_img Global Gaming adds sportsbook extension to Ninja property August 25, 2020 Share Related Articles StumbleUpon Submit Share Altenar: Supporting expansion plans in Denmark and Portugal August 20, 2020 Altenar increases global scale with new sports betting platform May 14, 2020 Sportsbook provider Altenar has penned a new agreement with Lottoland which will see it provide a fully managed sports betting platform for the online lotto provider.The deal has brought about the first sportsbook launch for Lottoland. It was debuted in select markets in 2019, and there are plans to expand globally throughout 2020.“We are very happy to be working with Lottoland on their first sportsbook,” said Altenar Commercial Director Domenico Mazzola on the deal. “The whole team is very proud that the product is now live.”Altenar Chief Executive Officer Stanislav Silin added: “The deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such an important vertical for Lottoland’s global expansion strategy.”“We are looking forward to a long-term cooperation together, and are going to do our best to ensure our sports betting solution provides the necessary technological edge and flexibility for Lottoland.”Mazzola emphasised that Lottoland had chosen Altenar for its “flexible approach and customisation of the software”, which has been tailor-made to fit the needs of the online lotto provider.Nigel Birrell, CEO of Lottoland, said: “We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players. Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports.“Having Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very excited to see the finished product live on our site.”last_img read more