China now is in the era of network economy is based on knowledge of the times, the application of knowledge, creative add a new economic activity in the core, people can rely on the network for knowledge acquisition, processing and comprehensive, and add their ideas, the formation of new product design, knowledge is throughout in the network economy the soul, the network is the carrier of the faithful. In the network economy, the enterprise to develop, the economy to grow, we must adapt to its marketing rules, abide by its marketing rules, and the creation of a network brand is one of the main points.
brand marketing refers to the use of shape, publicity through brand image and update, the attachment of the products to improve the quality of marketing, to the world famous brand and founded, and with the famous to promote the marketing activities of enterprises, so as to achieve the business objectives.
with the development of market economy and market prosperity, people’s attention when purchasing products from the material aspects of products gradually transferred to the product brand, brand tendency of consumer purchase behavior is more and more obvious. Brand has become the most effective means of competition, a new competitive power.
in recent years, Chinese enterprises have begun to realize the importance of brand marketing, many enterprises also import brand strategy, strengthen the brand positioning, visual design, trademark registration and protection, the intrinsic value of the brand creation and brand market development, advertising and so on the whole process of management. Golden Wangzhuan believes that the future Chinese enterprise in the network brand marketing should focus on the following aspects:
first: establish brand awareness.
second: set up the concept of total quality management, strengthen the whole process of quality management, the product brand award based on the high quality of the product.
third: through a variety of ways to promote enterprise brand.
fourth: focus on building brand.
fifth: use legal weapons to protect their brands.
sixth: multiple channels (such as asset restructuring) to expand the brand.
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