Advanced text Why is it important to integrate product thinking into design

life is too short, do not design some of the functions that are actually useless. If you want to be a more mature designer, we can not only be a small number of these points on the shaking a few clever. We want to start in their own design into the product thinking, more attempts to solve the problem of the user more meaningful design. Here, on this issue, I may give you some help and ideas.

in the growth stage of the designers may easily turn over to something else, and slowly neglect some important principles, this article in order to go on the road in the advanced you write, so we put more attention on the product itself more meaningful place.

when we are "user experience" the fashionable words, I guess most designers will think of small functions that are very clever, simple and beautiful and is convenient for users to use, the interesting design is certainly worthy of recognition, they have their own value.

but in reality, we cannot deny is a very small part of these tiny is a function of the products, most of them is to solve the user’s part of the "design itch point", if you want to become a more mature designer, we can not only in the small itch point above shake a few clever. We want to start in their own design into the product thinking, more attempts to solve the problem of the user more meaningful design. Here, on this issue, I may give you some help and ideas.

 

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products are the same, the small function of the most core user experience and not from the cute style, users of your products, ultimately, is the most important, this product is expected to produce some positive significance for his help.

for the user, the core of the user experience is the best step to get people anytime, anywhere to get a car. The countdown, to tell the user when the car may be able to arrive, this is a very good small features, it strengthens the core functionality of the experience. However, if this step is eliminated, it will not have too much influence on its main work, but it is not independent of the product.

> product thinking to design, can not always put their eyes on the micro function above

to find the product in the end to meet the needs of the user

products are core functions, which is the reason for its existence. It either meets the needs of the user or helps the user feel some problems, and therefore it is a meaningful product. If a demand does not exist, or is a false demand (for example: car wash service), or a product can not solve the problem, then this product is meaningless, no users will choose such products. The way to solve the problem is not good can be corrected, if need or problem does not exist, then we also.

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