Beijing on June 30th news, "New York Times" website recently published by Blaine · Chen (Brian X. Chen) blog article said that for Facebook has not yet been successful companies in the mobile business field, start-up companies Gilt Groupe experience can provide some reference. This start-up company located in New York famous for selling designer clothes, the successful experience of mobile business is mainly in the mobile platform and the website itself separated, and in accordance with the order of priority to the development of mobile business.
The following is the full text of this article:
has not yet been successful companies in the mobile business areas (such as Facebook) to get some tips from Gilt Groupe, this start-up company located in New York famous for selling designer clothes. The CEO of Gilt Groupe expects that in July 4th the United States Independence Day holiday, the company has 40% of revenue from its iPhone and iPad applications.
this number sounds very prominent, but not always able to achieve this level. Gilt Groupe CEO Kevin · Ruian (Kevin P. Ryan) said that the company has 25% of the overall revenue from the mobile business, and called for this figure has a larger increase in the holiday season will be optimistic, the reason is that people have more freedom in vacation time to carefully conducted online shopping activity.
so, why Gilt Groupe in the mobile business areas can achieve such success? For shopping in the intelligent mobile phone screen small, people do not feel excited; however, the company’s business model to attract customers, even if they are Xingse rush.
Most of the goods sold by the
Gilt Groupe are sold only by "sale" (flash), which means that consumers have little time to buy certain items at discounted prices. In many cases, the Gilt Groupe products will be sold in a few minutes, so for consumers, this is a competition; and naturally, in this business model, consumers can through intelligent mobile phone at any time and any place to buy goods, the mobile purchase way becomes a advantage.
, however, not all companies have to use the limited time to buy mode to commercialize their mobile business. Gilt Groupe, vice president of mobile business Yang · Feldman (Yon Feldman) said, the company added a special "trick" in its mobile applications, so that the application and separation of the company’s Web site.
for example, Gilt Groupe in its mobile applications >