even if the price difference is not much, but if the price is unreasonable, resulting in customers do not buy it, which has a very big impact on the development of the store business. In short, the price is the most sensitive topic for customers to buy products. Generally speaking, people always want to spend the least money to do more things, many stores because of the unreasonable price of the product and lost a large number of customers. Making use of the psychology of people shopping is an effective way to avoid customers’ price and " color " change.
1, low penetration strategy
as a shopkeeper, no matter what kind of pricing strategy, the ultimate goal is to make money, which requires the formulation of the price must be based on the cost, it is impossible to sell below cost. So to maintain the competitive advantage of the price, we must start from the source, direct procurement of large quantities, reduce intermediate links, improve operational efficiency, for manufacturers and other measures to make profits, do everything possible to reduce costs.
2, in order to fill the gap
at low prices to attract customers to buy a large number of their own products, at the same time, to profit from the related products. At present, many beauty shops will lower the prices of some products in order to attract customers, while other products / services to make a profit.
3, flat tail method
just " " price; tail; falling slightly to a fall, give people a lot of feeling down. For example, the price of 1980 yuan and the price of $2000 often give people a sense of the level of two, in fact, only a difference of $20, accounting for only 1%.
4, illusion pricing
such as cleaning liquid 500g installed, priced at 93 yuan, and the introduction of a 450g loaded products, priced at $85, a good market, because consumers are sometimes sensitive to weight far below the price. Careful calculation will find that the price of the two units is almost the same, and the latter is slightly higher.
5, seasonal discount
according to the season and the owner of the product consumption time and demand, to decide whether to give discount, discount pricing strategy. Many beauty salons launched " seasonal service month belongs to this type of ". This pricing application properly can not only attract owners, but also can effectively regulate the flow of the off-season too little, common shop is full of customers.
6, psychological pricing strategy
for owners of consumer psychology, many beauty shop love leave a small tail in the price when setting prices, in the sale of the product, mantissa is integer >