Analysis of the reasons for the failure of chain stores

many entrepreneurs are keen to join the chain, because the support of awesome, not alone in the huge market and entrepreneurial struggle, there are many reasons to open stores is still not successful, now for you to analyze.

early in twentieth Century mid 80s, by way of franchising swept the world "Kentucky", "McDonald’s" have been in China settled, they bring in a new concept of "fast food" to Chinese at the same time, also brought a new concept of "chain management". Franchising as a new trend of business development, its charm is known gradually for Chinese, but the best chain, there is failure, 10 reasons why franchise chain is not successful, should cause the attention of relevant personages.

1 join motivation biased

The best


many failure cases from abroad can be seen, the most important reason for failure or biased motivation. Once you join, you can lie down and do nothing, all by the headquarters to manage. Chain headquarters is a number of successful operating experience in his office, but in his office by others (headquarters and joined the store owner) successful example, does not mean that the local business will be successful by you and headquarters. Must keep in mind that the headquarters and the stores are two completely different business units, headquarters (Sales) for you, just a join operation combination, you must be in accordance with its experience and guidance, follow the prescribed order and practical to carry out, can be successful.

2 when the funds to join the


the leading operators in the array, because once the scheduling of funds and leave the first line store, other staff immediately be affected, and service quality is low. And the customer is sensitive

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