micro business, a WeChat based on the realization of social sharing of goods, acquaintances and friends circle of new business model, is being touted. Recently, the "Chinese derivative Master show" forum held in Shenzhen, the reporter learned from the forum was informed that, at present there are about 10 million people do Chinese micro business, there are 10 million open micro shop, the transaction flow of about 65 billion yuan, of which 40 billion micro business circle of friends, micro shop 15 billion, Jingdong, pat WeChat shopping entrance accounting for about 10 billion. However, with the micro business barbaric growth, market will usher in a major reshuffle, the supervision department and the official WeChat began to explore, launched a series of strict control measures.
new model to attract large-scale access to traditional enterprises
micro business began at the end of 2012, after 2013, a large area of promotion in 2014, after entering the overtaking lane in 2015.
According to the
derivative industry veteran Gong Wenxiang introduced China’s micro business development history generally has three stages: the first stage is the 2013 ten year old beauty (to mask technology as the core of the anti-aging skin care technology brand) derivative, the derivative derivative of water, do 2 hundred million, ten year old beauty into the circle of friends micro business the founder and martyrs. The second stage is the 2014 Guangdong Port Group Co. Ltd. taking micro stage, the early 2014 started, the rapid development, so that the circle of friends of micro business really become a new model, but it is also the layers of distribution, stockpile, brainwashing, violence scraper and other derivative negative the initiator of evil. The third stage is around 2015, that is, micro business into the traditional large-scale water testing stage of the enterprise, which is represented by the Han beam, just entered the micro business known to do 1 billion.
reporter found that this year the traditional enterprise began to enter the micro business marketing model, in addition to cosmetics companies mentioned above Han Han, beam, Joincare (wife oral liquid), rainbow, Gome, Suning and other traditional companies have tested the water business, micro micro shop, according to reports, Suning currently has more than 20 thousand employees to participate in personal open micro shop projects accounted for 50% of its employees.
according to the estimate, at present there are about 10 million people do Chinese micro business, there are 10 million open micro shop, the transaction flow of about 65 billion yuan, of which 40 billion micro business circle of friends, micro shop 15 billion, Jingdong, pat WeChat shopping entrance accounted for 10 billion yuan.
however, despite the micro business development momentum, but the recent negative news frequently exposed, many micro stores exist fakes, stockpile and MLM problem. The day before the CCTV exposure of some micro sells mask from the black workshop, inferior materials and add hormone, hormone content and some even exceed the standard 6000 times. The current micro business, there are 80% of the agency model and the self mode of the 20%, the former widely criticized is that the backlog of goods in the hands of all levels of agents in the hands of the real terminal sales of products accounted for only 20% of." According to insiders, the self model is based on sales of products, the proportion of products to reach a higher terminal, the company to test the water micro business is mainly proprietary mode >