New trends in e commerce online and offline boundaries increasingly blurred


lead: "connection" magazine online edition published an article today, in recent days, online retail sales data on "black Friday" and "cyber Monday" the conclusion is generally meet the eye everywhere, the popularity of online shopping, mobile shopping development, seems to have the potential to catch up with the traditional shopping. But in fact, the proportion of online retail sales accounted for less than 7% of the total, most people still shop through the store. Moreover, online and offline shopping line is also increasingly blurred, relying on a single line or line of business has not worked.

is as follows:

"more and more people through the network shopping", "more and more people online shopping through the intelligent mobile phone and tablet computer, in just the past Thanksgiving, black Friday and Monday network, e-commerce analysts often use the two title to describe the consumer shopping trends this year. At the same time, it has also become a reason for online retailers as cheerful as a lark.

research firm comScore data released this year, black Friday, the United States online retail sales topped $1 billion for the first time, an increase of 26%. At the same time, more and more consumers are online shopping through mobile devices. The electronic commerce software developer ChannelAdvisor CEO Scott · (Scot Wingo) said the case, in the "black Friday" of the day in the online shopping, nearly 1/3 is completed by intelligent mobile phone or tablet computer, while the proportion of last year was less than 1/5.

these data seem to indicate that the retail industry will be a revolution, but the United States Retail Federation (National Retail Federation) released a data but poured a pot of cold water. The agency said, black Friday that weekend (a total of 4 days) of U.S. retail sales of $59 billion, an average of nearly $15 billion per day. Even if the online sales are $1 billion per day, less than 7% of the total retail sales per day. The data are consistent with the proportion of e-commerce accounts for the proportion of daily retail share, which shows that the black Friday online retail sales growth does not mean anything, more consumers or through the store shopping.

of course, 7% of the share is not meaningless. 20 years ago, the electronic commerce also does not exist, now can win 7% of the market share, it is not easy. Moreover, e-commerce is also a traditional retailer in the traditional market share.

in spite of this, the majority of consumers in the United States still choose to go to the store to shop, so e-commerce will continue to erode the traditional retail industry share is not established. E-commerce is indeed in the development, but it may have an upper limit, it may not be able to replicate the store shopping experience.

smart businesses have come to realize that a single online or offline business is no longer possible

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