A USP: Never sell a home without one

first_imgBeachside living can be a draw card.More from newsMould, age, not enough to stop 17 bidders fighting for this homeless than 1 hour agoBuyers ‘crazy’ not to take govt freebies, says 28-yr-old investorless than 1 hour agoYou can also show solutions for where and how that second bathroom could be created.The key is to acknowledge that what is considered special or unique in one market may not be worthy of that title elsewhere. A stunning modern kitchen is nothing exciting in an area with many newly built homes. An acre backyard space for a home on the edge of a small country town is nice, but typical of the vernacular so nothing unique. A block one tenth that size in an urban area is a rare find. Even that restored heritage stunner, worthy of an interior design magazine, won’t stand out if it’s in a historic, wealthy suburb where properties of this ilk are plentiful. They expect those features in the suburb, so all that character won’t get buyers over the line to pay top dollar. A better USP would something like rear lane access or a view of the CBD. Everyone loves an extra bathroom.It could even be the location, street or position within that street. If all else fails, the price or terms of sale may suit. Many sales campaigns flounder because they don’t establish the property’s USPs at the earliest opportunity. Without these points, it’s difficult for buyers to look past substantial negatives such as limited parking or a position on a busy road. Your USP moves the focus away and offers buyers compensation. The negatives of being on a main road, for example, can be negated with an attractive price tag.If you have a big family home with a substantial backyard, but no second bathroom, you can establish your USPs as the scale of the property and the block size, which are better than most other comparable homes in your local market. Andrew Winter. Picture: Jerad WilliamsEvery home needs a unique selling point. Without one, selling the property will be a struggle.A unique selling point, or USP, a term borrowed from the world of sales and usually implies something that differentiates a product from the rest of the market, but it has a place in modern real estate marketing. Having a USP helps focus a sales campaign and ensures your real estate agent knows which of your property’s features will strike a chord with potential buyers.These sale points are not reserved for only grand homes, waterfront properties or urban retreats. Every single home should have at least one to attract purchasers in sufficient numbers. If the points are not physical features such as an extra bathroom or more space, they can be visual elements, like a view. center_img Special views help.I strongly urge anyone struggling to sell, preparing to list it or even those about to rent out a property to know their home’s USP. Hopefully it has more than one. Ensure they are unique to your local market, housing type, price range and intended market. If your home has one of those clear negatives that seem insurmountable — a busy road, electricity pylon, a hideous house next door — discovering your USP will balance these factors out.If all also fails and you really have nothing different to offer, hit the market with the right price and that may be sufficient to tempt a buyer.last_img

Tagged: Tags

Leave a Reply

Your email address will not be published. Required fields are marked *