Abstract: just 3 years, three squirrels from the establishment of the 5 people team, 1 million registered capital, development to now has 1700 employees, in 2014 the annual sales revenue of 1 billion 100 million yuan. Anyone who wants to dig in the Internet, the food industry, is asking how the three squirrels did it.
many people may not know, three squirrels Agel Ecommerce Ltd (hereinafter referred to as "three squirrels"), the Internet nut brand, located in Anhui City, Wuhu province Yijiang district.
Internet shoppers is most familiar with, so as to shout "master" customer service are funny, waiting to receive orders, and orders nuts outside of a small surprise.
just 3 years, three squirrels from the establishment of the 5 people team, 1 million registered capital, development to now has 1700 employees, in 2014 the annual sales revenue of 1 billion 100 million yuan.
all who want to be in the Internet, the food industry, the Nuggets are asking how the three squirrels did it.
"either first or perish."." A line of slogans was engraved on the walls of the lobby of the first floor of the three Squirrel Inc.
founder Zhang Liaoyuan, who had 10 years of marketing experience in the traditional food industry, said in the electricity business, "squirrel Daddy – Zhang San crazy."". Zhang Liaoyuan was the first person in the three squirrels to call the owner of the customer.
February 2012, five team founded three squirrel brand in Anhui Wuhu DUBAO district.
early days, Zhang Liaoyuan himself when two months of service: "I was the first to call the master customer service, the first time is very disgusting, we ignore him, I want him to be happy about."
this is not tall, lean body "squirrel Diddy, wearing a red Pinstripe shirt, wearing half glasses, said:" I will give you the customer service mission is not to sell things in the chat, chat users cool can, no transactions for the purpose, which is one of the secret."
"every CEO should be the product manager, product manager is the first to understand the user, understand consumer packaging, brand name and product quality to meet the new generation groups feel the emotional sustenance."
Zhang Liaoyuan said that shopping is actually a very happy thing, customer service in the process of communication with customers, will be imagined as squirrels, dialogue is very happy.
and selling sprout come down with the three squirrels are related to the packaging and design of all factors.
selling Meng and brand is the first step, providing quality products for consumers is the key to victory. In addition to selecting suppliers, optimizing warehousing and logistics, three squirrels tried to make more accurate data analysis through technical means, thus becoming more close to consumers.